Getting a Jumpstart on Planning

While the average couple is engaged for 15 months, over 85% of couples start discussing their wedding preferences—like guest count (63%) and type of venue (57%)—prior to getting engaged. Despite being so proactive, couples still say one of their biggest challenges during planning is “knowing where to start” in addition to “planning within budget.” 

Fortunately today’s tech-savvy couples are able to take advantage of online and mobile planning tools to guide them through the planning process

 

Today, the majority of couples are not only thinking about their wedding prior to getting engaged, but two out of three are taking action and actually starting the planning process. From gathering inspiration to researching vendors and estimating cost, couples are laying the foundation so they can hit the ground running when the time comes.

Planning Resources

Today, nearly 90% of planning is done online which should come as no surprise given the amount of online resources available. When looking at planning behaviors, over 75% of couples use social media (mainly for inspiration), while 64% use wedding planning apps to get things done.

Use of Tec During Planning

Couples are quick to take advantage of the newest technology to help streamline the planning process (think: video calls, online 360 virtual tours, etc.). As we see more and more couples opting out of local or hometown weddings (roughly one in four), it’s no surprise couples are turning to tech to bridge the gap of that missing 1:1 vendor interaction. 

 

Things You Should Not Forget About When Planning A Wedding